Starting school is a big step for children, placing considerable demands on their concentration and stamina. Bio-Brotbox organic lunch boxes show young pupils how a healthy, balanced diet, with plenty of vitamins and nutrients, will help them stay alert and meet those demands.
People who start the day with a balanced breakfast are better able to concentrate on their work and less tempted to snack during the day. Children moving on from nursery school to formal education benefit especially from a healthy breakfast. It helps them take in information, listen attentively over long periods and sit still. For the past ten years, the Bio-Brotbox initiative has been giving school beginners in Germany vouchers for a healthy start to the day and introducing them early to the concept of healthy eating. The project has the backing of many prominent public figures, including Bettina Wulff, wife of the German President, pole-vault champion Danny Ecker and comedian Urban Priol, well-known for his appearances in the ZDF television cabaret programme Neues aus der Anstalt. On 20 September 2011, Urban Priol handed out Bio-Brotbox lunch boxes to first-year pupils at the Brentano Primary School in Aschaffenburg, Germany. Townspeople who were coordinating the campaign locally packed the lunch boxes and gave them out to the children. Dr.Hauschka Med supported the initiative with a Children Sensitive Orange Tooth Gel voucher for the Bio-Brotbox. The tooth gel provides natural protection against tooth decay and helps keep milk teeth in good condition. Healthy milk teeth are important for a balanced diet and form the foundation for healthy adult teeth.
The Bio-Brotbox campaign is the brainchild of German Minister for Consumer Protection Renate Künast. Her aim was to bring together social and business partners to cooperate with schools, public authorities and parents and promote a continuing, long-term dialogue about nutritional awareness. The campaign started in 2002 and currently comprises a nationwide network of 52 local Bio-Brotbox initiatives.
For more information on the Bio-Brotbox campaign visit www.bio-brotbox.de (German only).